GoPro Hero 7 Launch

Had a pleasure working on the GoPro POP(point of purchase) video for the new Hero 7 product line, released in September 2018. As the animation director, I worked with the GoPro marketing team closely and developed a story structure that can efficiently demonstrate all the 8 products in GoPro’s new release. After the concept was approved, I created the animatic, and teamed up with Wolf Den to produce this animated video. This video is released over 35,000+ stores globally including Best Buy, Target, Specialty, airport pop ups and GoPro stores.

Client: GoPro

Executive Producer: Rob Wynn
Creative Director: Danny Wang
Producer: Brie Parks

Post production
Creative Director: Angela Yu
Art Direction: Wolf Den
Additional Art Direction: Swordfish
Animation: Angela Yu, Wolf Den
Compositing:Wolf Den, Swordfish
Liquid animation: Fusion CI Studio